58
fuel filler neck
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Review moat
Great105.12avg incumbent reviews — the moat a new listing must climb
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$49.91avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$230K$230K/yr · 271K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$6.04–$230.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand