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61

fuel caddy

Launch it

A $1.2M/yr market growing +20.4% this quarter with returns at 1.1% — clears our launch bar.

Market size 81Growth 50Conversion 13Competition 75Returns 92Price range 2Avg price 47Brand share 42Review moat 73Quality gap 89

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Great$1.2M

$1.2M/yr · 616K searches

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good578.62

avg incumbent reviews — the moat a new listing must climb

Growth

Good+20.4%

90-day search growth — must beat 0% to launch

Avg price

Okay$192.08

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$88.96–$534.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Reviews