38
fuck ice sticker
Skip itSoft demand (-87.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible32.63avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.23avg listing price — sweet spot $15–$100
Market size
Bad$26K$26K/yr · 93K searches
Growth
Bad-87.8%90-day search growth — must beat 0% to launch
Price range
Bad$3.72–$13.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier