50
fs19764
Worth a lookShows searches that convert (19.6% search→purchase), but soft demand (-22.2% this quarter) keeps it on the watch list.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Review moat
Incredible30.11avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$70.52avg listing price — sweet spot $15–$100
Price range
Good$15.98–$140.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 8K searches
Growth
Bad-22.2%90-day search growth — must beat 0% to launch