45
front fender
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Great157.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$230.46avg listing price — sweet spot $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 225K searches
Price range
Bad$76.06–$574.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price