45
frame puller
Skip itPricing outside the sweet spot ($946.55 avg) — this niche doesn't clear our bar today.
Review moat
Great144.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good$479K$479K/yr · 54K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$19.75–$11040.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$946.55avg listing price — sweet spot $15–$100