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fork oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Growth
Good+40.2%90-day search growth — must beat 0% to launch
Review moat
Good1,231avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.67–$18.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$100K$100K/yr · 67K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand