50
ford maverick floor mats
Worth a lookShows a fragmented shelf (top 5 take 38% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Competition
Great38%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$100.47avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Market size
Okay$231K$231K/yr · 51K searches
Price range
Okay$33.75–$193.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad4,546.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality