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ford fusion key fob
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great346.87avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.32avg listing price — sweet spot $15–$100
Price range
Great$9.98–$39.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 35K searches