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ford f150 side mirror
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-6.2% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great250.26avg incumbent reviews — the moat a new listing must climb
Avg price
Good$111.68avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$17.72–$247.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$146K$146K/yr · 69K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.2%90-day search growth — must beat 0% to launch