40
flywheel
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Incredible91.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$107.64avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$75K$75K/yr · 115K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Price range
Bad$23.12–$565.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale