43
flywheel turning tool
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Review moat
Great246.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.99avg listing price — sweet spot $15–$100
Price range
Great$10.09–$30.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$34K$34K/yr · 31K searches
Signals Low Review Barrier