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51

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Worth a look

Shows low returns (0.5%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Market size 25Growth 57Conversion 56Competition 18Returns 98Price range 26Avg price 69Brand share 26Review moat 79Quality gap 94

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great419.46

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$116.91

avg listing price — sweet spot $15–$100

Growth

Good+31.9%

90-day search growth — must beat 0% to launch

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Price range

Okay$23.20–$322.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$101K

$101K/yr · 18K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

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