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faraday key fob protector
Skip itSoft demand (-4.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$360K$360K/yr · 605K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.98avg listing price — sweet spot $15–$100
Price range
Okay$5.84–$21.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Bad4,407.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch