46
fantastic fan
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Growth
Good+54.7%90-day search growth — must beat 0% to launch
Review moat
Good793.16avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$180.13avg listing price — sweet spot $15–$100
Price range
Bad$12.94–$396.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$68K$68K/yr · 37K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale