60
fabric cleaner
Launch itA $3.0M/yr market growing +24.9% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$3.0M$3.0M/yr · 1.2M searches
Avg price
Incredible$37.86avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$4.79–$153.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad14,195.83avg incumbent reviews — the moat a new listing must climb