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Soft demand (-44.8% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 3Conversion 99Competition 18Returns 83Price range 50Avg price 31Brand share 16Review moat 75Quality gap 22

Conversion

Incredible18.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good517.54

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.13–$25.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.68

avg listing price — sweet spot $15–$100

Market size

Okay$129K

$129K/yr · 72K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-44.8%

90-day search growth — must beat 0% to launch

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