54
f150 key fob
Worth a lookShows a sweet-spot price point ($20.13 avg), but soft demand (-14.3% this quarter) keeps it on the watch list.
Avg price
Great$20.13avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.00–$54.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good804.23avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay$224K$224K/yr · 199K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-14.3%90-day search growth — must beat 0% to launch