50
exmark seat
Worth a lookShows a thin review moat (149 avg reviews), but weak search conversion (0.6%) keeps it on the watch list.
Review moat
Great149.16avg incumbent reviews — the moat a new listing must climb
Growth
Great+101.9%90-day search growth — must beat 0% to launch
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$224.89avg listing price — sweet spot $15–$100
Market size
Bad$57K$57K/yr · 45K searches
Price range
Bad$20.88–$704.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale