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exhaust
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$84.45avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 3.3M searches
Review moat
Good529.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Price range
Bad$9.10–$533.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price