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57

exhaust wrap

Worth a look

Shows searches that convert (8.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 49Conversion 80Competition 45Returns 75Price range 61Avg price 79Brand share 42Review moat 38Quality gap 42

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.60

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Market size

Good$754K

$754K/yr · 549K searches

Price range

Good$7.21–$27.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+19.3%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,656.71

avg incumbent reviews — the moat a new listing must climb

Search terms