50
exhaust tape
Worth a lookShows low returns (1.8%), but prices mostly outside the sweet spot ($6.56–$15.75) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,095.76avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.81avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$142K$142K/yr · 205K searches
Price range
Bad$6.56–$15.75cheapest to priciest tracked listing — scored on the share inside $15–$100