40
exhaust cutout
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Incredible88.24avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$144.14avg listing price — sweet spot $15–$100
Market size
Okay$173K$173K/yr · 260K searches
Price range
Okay$33.43–$237.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale