49
escape
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great187.04avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$410K$410K/yr · 683K searches
Avg price
Okay$214.50avg listing price — sweet spot $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Price range
Bad$7.79–$821.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price