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60

eraser wheel

Worth a look

Shows searches that convert (12.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 43Conversion 95Competition 24Returns 86Price range 76Avg price 71Brand share 50Review moat 42Quality gap 75

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$7.16–$40.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.53

avg listing price — sweet spot $15–$100

Market size

Good$679K

$679K/yr · 372K searches

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Growth

Okay+14.6%

90-day search growth — must beat 0% to launch

Review moat

Okay2,272.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Search terms