35
equalizer hitch
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great258.64avg incumbent reviews — the moat a new listing must climb
Growth
Great+65.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$230K$230K/yr · 40K searches
Returns
Okay5.0%return rate — above 5% kills the launch gate
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad$449.56avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$196.58–$651.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price