57
engine stand
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great118.74avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 451K searches
Avg price
Good$114.77avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$34.67–$349.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.9%90-day search growth — must beat 0% to launch