45
engine leveler
Skip itPrices mostly outside the sweet spot ($25.46–$1985.03) — this niche doesn't clear our bar today.
Review moat
Great359.28avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good$414K$414K/yr · 54K searches
Avg price
Good$157.06avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Price range
Bad$25.46–$1985.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price