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engine hoist
Launch itA $2.0M/yr market growing +5.3% this quarter with returns at 2.5% — clears our launch bar.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Great$2.0M$2.0M/yr · 811K searches
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great156.93avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 6% kills the launch gate
Avg price
Good$174.32avg listing price — sweet spot $15–$100
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$13.17–$709.76cheapest to priciest tracked listing — scored on the share inside $15–$100