50
engine bay dressing
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$26.08avg listing price — sweet spot $15–$100
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Growth
Good+54.2%90-day search growth — must beat 0% to launch
Price range
Good$9.38–$144.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$136K$136K/yr · 55K searches
Review moat
Bad4,719avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand