44
egt gauge
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Review moat
Incredible79.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$112.38avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$22.95–$278.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$121K$121K/yr · 65K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals High Price