43
edge trim
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$5.93–$26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.23avg listing price — sweet spot $15–$100
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,001.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$185K$185K/yr · 343K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf