52
edge protector pole
Worth a lookShows low returns (1.0%), but prices mostly outside the sweet spot ($21.06–$1250.07) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great277.69avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$535K$535K/yr · 73K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$216.36avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Price range
Bad$21.06–$1250.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price