65
e track
Launch itA $1.9M/yr market growing +13.4% this quarter with returns at 1.2% — clears our launch bar.
Market size
Great$1.9M$1.9M/yr · 1.1M searches
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$67.10avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Great388.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Okay$14.41–$194.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality