48
e track wheel chock
Skip itWeak search conversion (1.9%) — this niche doesn't clear our bar today.
Review moat
Great359.41avg incumbent reviews — the moat a new listing must climb
Avg price
Great$83.64avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$35.99–$211.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$120K$120K/yr · 74K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale