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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 66Conversion 29Competition 16Returns 38Price range 91Avg price 93Brand share 7Review moat 68Quality gap 40

Avg price

Great$50.48

avg listing price — sweet spot $15–$100

Price range

Great$11.90–$100.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good769.8

avg incumbent reviews — the moat a new listing must climb

Growth

Good+45.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$106K

$106K/yr · 92K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Search terms