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double car charger adapter
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$6.96–$25.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,961.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 44K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch