48
dot 5.1 brake fluid
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.07avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$9.52–$29.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,031.92avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.0%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$89K$89K/yr · 47K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality