45
donaldson p822686
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Review moat
Great169.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.31avg listing price — sweet spot $15–$100
Price range
Great$11.77–$52.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 7K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Signals Low Review Barrier