49
dome light
Skip itSoft demand (-31.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.42–$52.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 404K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,173.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand