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dodge durango headlights
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great338.42avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Okay$247.32avg listing price — sweet spot $15–$100
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 48K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Price range
Bad$26.90–$981.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale