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dodge dakota headlights
Skip itSoft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great205.53avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$103.32avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$62.02–$203.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$68K$68K/yr · 55K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Signals High Price