47
ditch lights
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$60.04avg listing price — sweet spot $15–$100
Market size
Great$850K$850K/yr · 1.1M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Okay$12.21–$229.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,901.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price