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detailing towels
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$2.91–$42.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Market size
Okay$169K$169K/yr · 163K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad18,248.82avg incumbent reviews — the moat a new listing must climb