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detailing brush set
Launch itA $1.4M/yr market growing +14.3% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.5M searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Price range
Good$5.57–$38.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,424.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand