50
deoxit
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.81avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 372K searches
Price range
Great$8.14–$37.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,342.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand