Skip to content
48

d3s hid headlight bulb

Skip it

Soft demand (-24.7% this quarter) — this niche doesn't clear our bar today.

Market size 82Growth 13Conversion 69Competition 54Returns 17Price range 48Avg price 93Brand share 32Review moat 23Quality gap 57

Avg price

Great$50.69

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 391K searches

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$16.07–$189.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,568.92

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Reviews