60
compression tester
Launch itA $1.3M/yr market growing +16.4% this quarter with returns at 2.9% — clears our launch bar.
Avg price
Incredible$29.44avg listing price — sweet spot $15–$100
Price range
Great$13.81–$106.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 603K searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Good1,413.44avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse