48
composting toilet
Skip itPricing outside the sweet spot ($500.22 avg) — this niche doesn't clear our bar today.
Market size
Great$955K$955K/yr · 516K searches
Review moat
Good533.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Price range
Bad$9.70–$1190.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad$500.22avg listing price — sweet spot $15–$100