39
clearfix scratch removal pen
Skip itSoft demand (-42.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.26–$22.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,860.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$59K$59K/yr · 108K searches
Growth
Bad-42.9%90-day search growth — must beat 0% to launch